
Organic cotton
Care starts with how the crop is grown.
Behind this badge
Organic cotton is grown without the harmful chemicals associated with conventional cotton production. The growing process matters to the people working the land, the environment and the people who wear the finished clothing.
Our organic cotton range prioritises Global Organic Textile Standard (GOTS) or Organic Content Standard (OCS) options. Confirm the certification for your selected product.

Recycled plastic
An existing resource, back in circulation.
Behind this badge
Recovered plastic is processed into recycled yarn. It gives a used material another purpose in apparel, with stretch fibres sometimes added to suit the garment.
Check the recycled percentage and Global Recycled Standard (GRS) information for the product.

Ethically sourced
The people behind the product matter.
Behind this badge
When this badge appears, we have looked into the product’s supply chain. Our original badge criteria include Fair Trade or Fair Wear certification, or production in a trusted European factory operating under regulated wage and workplace standards.
Ask which sourcing route applies to your chosen garment and what supporting information is available.

Eco-friendly printing
A considered finish for your design.
Behind this badge
Our printing story includes sublimation, where colour is transferred into suitable fabric. We consider water use, ink safety, waste and durability alongside the quality of the finished design.
The original badge criteria reference OEKO-TEX STANDARD 100. Ask us about the inks, process and scope for your selected finish.

Compostable packaging
Consider what happens after delivery.
Behind this badge
Our packaging approach includes home-compostable courier bags. We keep looking for lower-impact options across the supply chain, including compostable or biodegradable packaging offered by suppliers.
Follow the disposal instructions on the actual packaging. Home-compostable and biodegradable describe different things.

Recycled materials
Keep useful resources in use.
Behind this badge
This badge highlights recycled inputs in a product. Our range includes recycled plastic and recycled cotton, giving materials another opportunity to become something useful.
Check the garment’s composition, recycled content and any supporting certification.

Recycled packaging
A second chapter for paper and plastic.
Behind this badge
Packaging made from recycled paper or plastic uses recovered material. We consider the packaging around the product as part of its overall journey.
Check the material and local recycling guidance for the packaging you receive.