We need change

Clothing that cares

SHOPCUSTOM

Clothing

that cares

CUSTOMSHOPCUSTOM

Designed with the planet in mind

Clothing that cares

Striving towards a circular economy

SHOP NOWCUSTOM

Clothing that cares

SHOP NOWCUSTOM

Mission

To clean up the clothing industry by providing sustainable solutions that care for both people and the planet. 

We believe clothing shouldn’t cost the earth. We make sustainable clothing that cares.

OUR STORY

 LUCKE was born from a lifelong love of our natural environment. We are on a mission to clean up the clothing industry by providing more sustainable solutions that care for both people and the planet. 

1,059

TREES

pledged to be planted by our partners

10,059

KG OF CO₂

removed by our tree pledges annually

CUSTOM

OUR SERVICES

Eco-friendly Printing Processes 

Sublimation

Screen Printing

Heat transfer

Embroidery

Sustainable Sourcing

Organic cotton 

Hemp

Recycled ocean

waste polyester

Elevate your brand with LUCKE

1. SELECT 

Browse our product catalog to find your preferred styles and colours.

2. DESIGN

Upload your own artwork, create your own with our Online Designer. 

3. ORDER

Choose the sizes and quantities you need, and we'll do the rest!

Our work

"As an optimisation company committed to providing sustainable industry solutions, it seemed obvious to use LUCKE for our branded apparel. Very happy with the result and easy to deal with."

Senja McCloy - Head of Growth at M2X

Our work

The LUCKE way

Eliminate

Design out waste and Pollution with Sustainable Sourcing

Regenerate

Regenerate Natural Systems through our Give back

Circulate

Keep materials in use. Innovative printing and design

1,059

TREES

pledged to be planted by our partners

The LUCKE way

Eliminate

Design out waste and Pollution with Sustainable Sourcing

Regenerate

Regenerate Natural Systems through our Give back

CIRCULATE

Keep materials in use. Innovative printing and design

1,059

TREES

pledged to be planted by our partners

Give back

Tree Planting Initiative

962

TREES

pledged to be planted by our partners

9,620

KG OF CO₂

removed by our tree pledges annually

Eliminate

Design out waste and Pollution with Sustainable Sourcing

Regenerate

Regenerate Natural Systems through our Give back

Circulate

Keep products and materials in use Innovative printing and design

Clothing that cares

CUSTOMSHOPCUSTOM

Elevate your brand with LUCK•E

1. SELECT 

Browse our product catalog to find your preferred styles and colours.

2. DESIGN

Upload your own artwork, create your own with our Online Designer. 

3. ORDER

Choose the sizes and quantities you need, then checkout and we'll do the rest!

"As an optimisation company committed to providing sustainable industry solutions, it seemed obvious to use LUCKE for our branded apparel. Very happy with the result and easy to deal with."

Senja McCloy - Head of Growth at M2X

Custom Printing

Boost your sustainability today

Learn More

It was a really natural fit for us to work with Lucke as they're a company built around sustainability, too. We were stoked with how easy the process was, and the knowledge and insight they were able to offer meant we understood what was needed to get a great product that met our requirements.

Luke - Managing Director 


As an optimisation company committed to providing sustainable industry solutions. It seemed obvious to use LUCKE for our branded apparel. Very happy with the result and easy to deal with.

Senja - Head of Growth 


Our Promise — Be Good 

Our sustainable materials: recycled ocean plastic, organic cotton, and more.

Learn more

Ethically made. Designed to last, be recycled and used over and over.

Learn more

Because the planet needs a glow up.

We are passionate about protecting the oceans we love to ride, the mountains we love to climb, the planet we love to explore.

Shop all our products

Follow us on Instagram

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Elevate your brand with LUCKE


Some of our favourites

Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE
Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic LUCKE

Ocean Band | Face covering | Made From 100% Recycled Ocean Plastic

$24.95
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE
LUCKEFit Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave LUCKE

LUCKEFit™ Travel Face Masks | Award-Winning ViralOff® | NZ Helix+ Filter | Wave

$49.95
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ
Cora Ball - Reduce Ocean Pollution | Microfibres LUCKE NZ

Cora Ball - Reduce Ocean Pollution | Microfibres

$62.00
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ
Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester LUCKE NZ

Long Sleeve Tech Tee | 100% Recycled Ocean Waste Polyester

$35.00