From racing yachts around the world, I've witnessed firsthand the toll our choices take on nature. I realised action was needed—not just talk among those who already cared. My engineering background and passion for sustainability didn't align with a world rapidly embracing disposable items, despite monumental technological advances.
Shocked by the statistics around clothing waste, I found hope in the potential for significant positive change. A pivotal discussion with an innovator in recycled fabrics reinforced my belief in a better path forward.
Life threw me a curveball with a serious knee injury, putting my sailing career on hold but opening the door to self-reflection. What emerged was a clear vision for a future where businesses play a pivotal role in driving sustainable change, free from the guise of greenwashing.
What drives me?
It's my four core beliefs:
- Love: Create caring relationships through community, friends and family
- Play: Do things that make you smile
- Health: Always be aware of your mind, body, and spirit
- Work: Having a purpose to chase passions that I believe in!
Now, LUCKE is flourishing in New Zealand and Australia, driven by a team including Roy and Wilfried—my fellow ocean lovers and LUCKE Directors. We share more than a love for the sea; we share a commitment to infusing environmental consciousness into workwear.
Curious about LUCKE's journey? Join us in creating workwear that cares and be part of the change.
garth@luckeapparel.com