Eliminate: Sustainable sourcing


The first principle of the circular economy is to eliminate waste before it occurs. 

At LUCKE we address this through sustainable source practices, assessing all aspects of where our products come from, who is making them and the impact associated with transporting them. By investing the time and energy at this stage of the process, we are able to make better choices and aim to eliminate waste before it occurs.  

Our sustainable sourcing practices are broken into three main areas of focus; fabrics, shipping, and packaging.

1. Sustainable fabrics

Working with a range of clothing suppliers that make sustainable, ethically produced and innovative fabrics, we are continually looking into the latest research and technology to reduce the footprint of our products. The end product is durable, ethically produced fit for purpose clothing that has the lowest possible impact on the environment.


Recycled Polyester

  • We use high quality recycled materials for sportswear and athleisure due to its strength, stretch, lightweight feel and moisture wicking properties.
  • Our range includes recovered ocean waste plastics and post consumer plastic bottles. Reducing the amount of plastic that ends up in landfill, waterways and the ocean.
  • Significantly less water, carbon footprint, and energy is used in making recycled polyester versus new fibres.
  • Antiviral and antimicrobial treatments can be applied.
  • We prioritise materials that are Global Recycled Standard (GRS). This applies to tracing the full supply chain and addresses traceability, environmental principles, social requirements, chemical content and labelling.


We also use high quality natural and organic materials where possible. As this offers both a  sustainable and regenerative solution. They are great for everyday wear as they are comfortable, durable, and breathable.

Organic Cotton 

  • Grown without the harmful chemicals used in producing regular cotton which negatively impact the land it is grown on, the people growing it and the people wearing it.
  • The production of organic cotton uses far less water and energy than regular cotton
  • Organic cotton is more durable than regular cotton
  • We prioritise Global Organic Standard Textile Standard (GOTS) certified products. This means that the organic content is traced and ensures it is processed socially and sustainably.
  • Alternative certification is Organic Content Standard (OCS) 


  • Hemp is a fast growing plant
  • It has a low usage of water compared to cotton and requires no chemical pesticides or fertilisers.
  • Hemp production retains and positively impacts the health of the soil and produces a higher yield per hectare than any other natural fibre. (source) 
  • Zero waste fibre as there is potential use for every part of the hemp plant (source)
  • Naturally has both antibacterial and anti-fungal properties
  • Usually blended with cotton therefore we prioritise that it's certified organic.

Ethically Sourced

From the people who grow & make our fabrics to the people who transport them, we recognise we have a shared responsibility to ensure that they have optimal working conditions. Currently our range includes products that are:

    2. Sustainable Shipping

    This is an area of constant research, measurement, mitigation, offset, and new technology here at LUCKE. 

    Our international logistics partner DHL are pioneers in the green logistics space and are our first choice when it comes to international shipping. Their GoGreen shipping product enables us to measure and offset our footprint for individual customer orders. 

    Locally we are working with NZ Post who are pushing towards carbon neutral delivery and have recently rolled out a pilot program that will enable us to track our footprint on local deliveries also.


    Is always an ongoing search for better solutions and our general rule is to minimise as much packaging as possible.

    Solutions we are proud off so far:

    • Home compostable courier bags
    • Recycled card courier bags that are recyclable + compostable
    • Courier labels + packing slips made from 60% wheat straw + 40% recycled wood
    • Packing tape, made from 100 recycled FSC - certified paper, fully compostable and printed with renewable soy-based inks