Celebrating our native Whio/Blue Duck

Our duck logo was inspired by the iconic Whio/blue duck that is only found in New Zealand and faces a risk of becoming extinct. They love clean, fast-flowing water, something close to LUCKE, and are a key indicator of healthy rivers and streams.

Represent LUCKE and support what we stand for with our ambassador tee. Our goal was to find a comfortable, feel-good tee for everyone that was worthy of the LUCKE tag.